AT&T eBusiness

UX/UI for e-commerce AT&T, one of the largest telecommunications companies, serves more than 3.5 million business customers. How to reach small business audiences with a consistent digital voice and brand tone? With the design and development of a holistic digital B2B customer experience that captures all products and service functions across geographies by combining multiple experiences and platforms. The result transformed the shopping experience into a unified service that includes key functions, tools, dashboards and re-architected support content capabilities, tooling and product relevance. Customers were provided with easy-to-use tools to guide them through a purchase: configurator; comparison tools; check availability maps; and a progress tracker, which provides an on-rails experience and guides the customer through the checkout process.

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